Value conversation active
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Read articleConsulting for aesthetic and dermatology clinics
The right patients.
Better margins.
I organize how your clinic is seen, how the right patient arrives and how she commits — so you can sell high-value procedures without lowering prices or becoming a hostage to your schedule.
- 30 minutes, over video
- No cost
- You leave with 3 actionable adjustments
Rating 4.9/5
+120 clinic owners have already taken the diagnosis
120+
clinics diagnosed
+31%
average ticket in 90 days (average)
4.9/5
client rating
100%
communication within CFM (Brazil's Federal Council of Medicine) rules
Clinics that have been through the method
- AURAADVANCED AESTHETICS
- DERMA PRIME
- LumièreCLINIC
- VÉRTICEINSTITUTE
- EssenzaMED
- MAISON SKIN
- Atelier Face
- NOVA DERM
Numbers and logos are illustrative — replace with real, authorized data before publishing.
The problem
Your clinic does not lack patients. It has a margin leak.
Your technique is impeccable, your Instagram is even beautiful and your ads bring people in. But your front desk spends the day quoting prices, patients compare you with everyone — and what is left at the end of the month does not pay for your exhaustion.
- 01
Your skill is worth it, but it does not show
You deliver an impeccable result, but new patients do not see it — they only compare prices.
- 02
Ads that bring the wrong people
WhatsApp never stops ringing, but it is people who ask for a discount and disappear.
- 03
The conversation goes cold on WhatsApp
What your content promises gets lost at the moment of patient care.
- 04
Content that does not book
It teaches, engages, earns likes — but gets no one to book.
- 05
Hesitating to charge what is fair
When the price comes up, doubt hits, the discount goes out and the margin goes with it.
How much do these leaks cost your clinic?
Calculate my margin
Free tool
How much is really left from each procedure?
Most clinics look at revenue. I look at what is left. In 30 seconds you find out the real margin of your best-selling procedure.
- The real cost of your chair hour
- Which procedures are losing money
- The complete spreadsheet on your WhatsApp
Real margin calculator
Illustrative exampleReal margin per session
R$ 29224% of the price
- Supplies 32%
- Fees 14%
- Hour cost 30%
- Margin 24%
Of R$ 1.200 charged, only R$ 292 stays with you. Over 10 sessions, that is R$ 2.920, not R$ 12.000.
Bruno Rocha Protocol
One system. Three fronts. One line of value.
How you are seen, what you post, your ads and patient care on WhatsApp cannot operate as islands. I connect what most agencies treat separately.
- 01Positioning
How you are seen
I define how people see you when they compare, which procedures to prioritize and what makes the patient stop comparing you with everyone else.
- Narrative and differentiation
- Anchor procedures
- Aesthetic direction
- 02Acquisition
How the right patient arrives
I organize content, ads and pages to bring in the patient who commits — not the one who only wants to know the price of the syringe.
- Ads by procedure
- Conversion pages
- Editorial line
- 03Conversion
How she commits
I adjust the path until she commits to you: what the front desk says, WhatsApp, follow-up with those who went quiet and the numbers of those who commit.
- Value conversation script
- Follow-up sequence
- Sales indicators
The 5 phases of the protocol
Click the phases to navigate →
Phase 01 · Week 1
The first conversation
Together we look at how you are seen, what you post, your ads, the path until the patient commits and patient care on WhatsApp.
What you get
- 12-dimension diagnosis
- Map of where margin leaks
- Priorities for the next 90 days
Phase 02 · Weeks 2–3
The plan
We define the right story, which procedures to prioritize, what makes the patient see value and where she comes from.
What you get
- Narrative and positioning
- Anchor procedures and pricing
- Patient journey mapped out
Phase 03 · Weeks 4–8
Hands on
We put it in motion: content, ads by procedure, pages and close follow-through.
What you get
- Editorial line
- Campaigns by procedure
- Conversion pages
Phase 04 · Weeks 4–8
The close
We adjust what the front desk says, WhatsApp, follow-up with those who went quiet and the numbers of those who actually commit.
What you get
- Value conversation script
- 7-day follow-up sequence
- Front desk training
Phase 05 · Every month
Ongoing refinement
Every month we measure, learn and adjust to improve what is left at the end of the month — not the number of likes.
What you get
- Indicators dashboard
- Monthly strategy meeting
- Optimization plan
What changes in practice
From a full schedule and an empty pocket to an operation that turns a profit.
Today: The price is sent in a DM before any conversation
With the Protocol: The front desk leads a value conversation before the price
Today: A generic "facial harmonization" ad attracts price shoppers
With the Protocol: Campaigns by procedure, for those who pay what you are worth
Today: A schedule full of one-off procedures
With the Protocol: Named protocols with a journey and a price — higher average ticket
Today: The patient disappears and no one follows up
With the Protocol: 7-day follow-up sequence on WhatsApp
Today: You measure likes and followers
With the Protocol: You measure close rate, average ticket and return
Results
Clinics that stopped competing on price.
Who it is for
Made for those who already have skill and traffic — but feel that the numbers do not add up.
This is for you if you are…
Aesthetic clinic owner
Aesthetician, biomedical practitioner or physical therapist who wants more value per patient and more revenue per appointment.
Dermatologist
Sells cosmiatry, technologies and high-value procedures — within CFM rules.
Medical clinic
Serves high-income patients and needs to justify the value before the price.
Physician who wants to step off the front line
Wants to be a business owner — not only the practitioner who injects — and grow without being a hostage to the practice.
This is not for you if…
You only want someone to post on Instagram.
You are looking for the lowest possible price.
You do not want to look at patient care, the front desk or the sales process.
You believe ads alone will fix it.
You want fast, aggressive or miraculous promises.
If your clinic wants to grow with a method, be chosen by those who pay what you are worth and stop putting out fires, it makes sense for us to talk.
Indicators that matter
We do not measure likes. We measure whether the money came in.
I think like a sales operation. Every number connects effort to real revenue — what is left at the end of the month.
Clinic monthly dashboard
September · illustrative data
UpdatedAsked the price and committed
42%+9 pts
Procedures booked per campaign
37+12
Average ticket this month
R$ 1.840+38%
Patients who came back without being chased
28%+6 pts
São Paulo · serving all of BrazilWho leads
Bruno Rocha
I work on acquisition strategy for clinics. Before building my own operation, I saw up close what happens when excellent clinics cannot communicate the value they already have: patients asking the price before understanding the work, a schedule full of the wrong procedures and ads that never turn into revenue.
That is what I solve: I align positioning, acquisition and conversion so that your skill becomes a buying decision.
- Author of the Bruno Rocha Protocol
- Exclusive focus on aesthetic, dermatology and medical clinics
- Communication within CFM Resolution 2,336/2023
- Online service across all of Brazil
Next step
How the free diagnosis works
- 01
You apply
Answer 3 quick questions about your clinic and pick the best time.
- 02
We talk for 30 min
Together we look at positioning, ads, WhatsApp and numbers — no fluff.
- 03
You leave with a plan
3 actionable adjustments the following week. If it is not a fit, I will tell you openly.
Book your free diagnosis
Limited spots each week to keep the conversations high quality.
Questions
Frequently asked questions
Did not find yours? Talk to me directly — I answer personally.
01How much does the consulting cost?
The investment depends on the scope defined in the diagnosis. You receive a fixed proposal, with no surprises, after the conversation — and decide at your own pace.
02How soon will I see results?
Adjustments to patient care and pricing usually show up in the first few weeks. Acquisition and positioning consolidate between 60 and 90 days.
03I already have an agency. Does it still make sense?
Yes. I work on strategy and the sales system and can guide your agency so that ads, content and patient care speak the same language.
04Does it work for dermatology and medical clinics?
Yes. All communication is built within CFM rules (Resolution 2,336/2023), with no promises of results.
05Do I need a front desk team?
No. If you answer WhatsApp yourself, the script and follow-up sequence are adapted to your routine.
06Is the diagnosis really free?
Yes. It is 30 minutes with no commitment. If I realize I cannot help you, I will tell you openly.
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