01 · Positioning
How you are seen
What makes the patient stop comparing you with everyone else.
- Narrative and differentiation
- Anchor procedures
- Aesthetic direction
Bruno Rocha Protocol
The method that turns authority into commercial growth.
Positioning, content, ads and front desk working as a single system — measured by what is left at the end of the month, not by likes.
- 5phases, from diagnosis to continuous adjustment
- 3integrated fronts: positioning, acquisition and conversion
- 1indicator dashboard that shows whether the money came in
The thesis
Clinics don't grow just because they advertise more.
They grow when authority is perceived, demand is qualified and the front desk knows how to turn value into a decision.
Most try to fix this by hiring separate pieces — social media, a traffic manager, a designer, automation. The problem is that each part works on its own.
The path
From skill to revenue, in one line of value.
- 01Medical authority
- 02Perceived value
- 03Qualified demand
- 04Booking
- 05Revenue
The triad
Three fronts that hold up the system.
02 · Acquisition
How the right patient arrives
Content, ads and pages for those who commit — not for price shoppers.
- Ads by procedure
- Conversion pages
- Editorial line
03 · Conversion
How she commits
What the front desk says, the WhatsApp flow, the follow-up with those who went quiet and the numbers.
- Value conversation script
- Follow-up cadence
- Sales indicators
The 5 phases
A phased process — not loose tasks.
Phase 01 · Week 1
The first conversation
Together we look at how you are seen, what you post, your ads, the path to the patient committing and the WhatsApp patient care.
What you get
- Diagnosis across 12 dimensions
- Map of where margin leaks
- Priorities for the next 90 days
Phase 02 · Weeks 2–3
The plan
We define the right story, which procedures to prioritize, what makes the patient see value and where she comes from.
What you get
- Narrative and positioning
- Anchor procedures and pricing
- Patient journey mapped out
Phase 03 · Weeks 4–8
Hands on
We put it to work: content, ads by procedure, pages and close follow-up.
What you get
- Editorial line
- Campaigns by procedure
- Conversion pages
Phase 04 · Weeks 4–8
The close
We refine what the front desk says, the WhatsApp flow, the follow-up with those who went quiet and the numbers of who actually books.
What you get
- Value conversation script
- 7-day follow-up cadence
- Front desk training
Phase 05 · Every month
Continuous adjustment
Every month we measure, learn and adjust to improve what is left at the end of the month — not the number of likes.
What you get
- Indicator dashboard
- Monthly strategy meeting
- Optimization plan
Who it is for
The Protocol makes sense if…
- Your clinic already has the structure and high-value procedures
- You have already invested in ads and feel they attract the wrong audience
- The front desk quotes the price before understanding the patient
- You want to depend less on referrals
- You want to grow without cheapening your brand
- You want to measure revenue, not likes
