Dermatology

Strategic marketing for dermatologists — within CFM rules.

Acquisition systems that respect medical authority, the regulatory environment and the patient who decides on value — not on price.

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The challenge

Dermatology competes in difficult territory.

On one side, low-cost clinics compete on price and volume. On the other, the digital environment demands authority within the rules of medical advertising.

The result is a market where excellent clinics stay invisible while less prepared operations dominate the feed.

How I work

Five fronts that tune the clinic's commercial system.

01
High-ticket procedures and perceived value
Cosmetic dermatology, technologies and medical aesthetics need a narrative that justifies the investment before the patient asks the price.
02
Medical authority without sensationalism
Communication within CFM Resolution No. 2,336/2023 (Brazil's Federal Council of Medicine): correct identification, no absolute promises.
03
Educational content that drives decisions
An editorial line that educates about the procedure, anticipates objections and prepares the patient for the consultation.
04
Acquisition for cosmetic dermatology and technologies
Procedure-based campaigns, with creatives, pages and funnels specific to each treatment category.
05
Conversion through WhatsApp and the front desk
Scripts, follow-up and team training so the promise of the content holds up at first contact.

Medical advertising

Strategic communication within CFM rules.

CFM (Brazil's Federal Council of Medicine) Resolution No. 2,336/2023 took effect in March 2024 and introduced specific rules for medical advertising. All material produced respects this framework.

Identification with name, CRM and RQE when applicable
No promise or guarantee of results
No sensationalism or exaggerated self-promotion
Content with an educational purpose

Results

Clinics that stopped competing on price.

Illustrative testimonial

“I thought I needed more followers. What I needed was a front desk that knew how to talk about value. In three months I stopped giving discounts — and my schedule got lighter and more profitable.”

Dr. Juliana M.

Dermatologist · São Paulo/SP

+38%average ticket

−41%discount requests

Questions

Frequently asked questions

01Do you follow CFM Resolution 2,336/2023?

Yes. All material includes correct identification with name, CRM and RQE, with no promise of results and no sensationalism.

02Does it work for a clinic with more than one physician?

Yes. The positioning can belong to the clinic, the clinical staff or each professional — we define that in the diagnosis.

03I already have an agency. Does this still make sense?

Yes. I work on strategy and the commercial system, and I can guide the agency so that ads, content and patient care speak the same language.

Free diagnosis · 30 min

Your clinic doesn't need to look bigger. It needs to communicate better the value it already has.

A map of where your margin is leaking
3 adjustments to apply as soon as next week
Clarity on whether it makes sense to work together

More value per patient.

Book a diagnosis

Strategic marketing for dermatologists — within CFM rules.

High-ticket procedures and perceived value

Medical authority without sensationalism

Educational content that drives decisions

Acquisition for cosmetic dermatology and technologies

Conversion through WhatsApp and the front desk

Your clinic doesn't need to look bigger. It needs to communicate better the value it already has.

Book your diagnosis