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Aesthetic clinics
Sell more value — not more sessions.
Strategy for aestheticians, biomedical professionals and physiotherapists who own a clinic and want more value per patient and more revenue per visit.
The problem
Aesthetics became a commodity. Those who don't position themselves become a price list.
Combos, promotions, package discounts and the fight for a cheap schedule drag the whole category down.
Clinics that want to grow in a healthy way need to change the game — and that starts with positioning.
What I build
Six fronts to lift the clinic out of commoditization.
01
Get out of the price war
I reposition the clinic to compete on perceived value — not on session discounts.
02
Procedure ladder
Entry, core and signature procedures, creating a journey that raises average ticket and repeat visits.
03
Authority of the person delivering
The narrative of the professional or clinic that supports a high-value price.
04
Content for objections
Real answers about pain, results, frequency, safety and investment.
05
Campaigns for priority procedures
Ads and funnels for the procedures with the best margin and the greatest potential.
06
Patient care and retention
Scripts, front desk and a post-procedure cadence for consistent return visits and referrals.
Free tool
How much is really left from each procedure?
In 30 seconds you find out the real margin of your best-selling procedure.
Real margin calculator
Illustrative exampleReal margin per session
R$ 29224% of the price
- Supplies 32%
- Fees 14%
- Hour cost 30%
- Margin 24%
Of R$ 1.200 charged, only R$ 292 stays with you. Over 10 sessions, that is R$ 2.920, not R$ 12.000.
Questions
Frequently asked questions
01Does it work if I work alone?
Yes. If you handle WhatsApp yourself, the script and the follow-up cadence are adapted to your routine.
02Do I need to invest in ads?
Not necessarily at the start. Often the first gain comes from the offer, pricing and the value conversation.
03What if I want to start smaller?
The Sprint Founding Cohort is a 4-week program to organize your offer, pricing and value presentation.

